Fresh fishes of fortune from Japan
bring tasteful blessings

Fortune fishes from Japan
give you more blessings.

Fresh fishes of fortune from Japan
bring tasteful blessings

Fortune fishes from Japan
give you more blessings.

Fresh fishes of fortune from Japan
bring tasteful blessings

Fortune fishes from Japan
give you more blessings.

Savour the taste of longevity with Sea Bream from Japan.

Sea Bream is considered by many to be a symbol of good fortune. Some can live in the ocean for more than 40 years, so it is served in Japan as a celebration of long life. What’s more, this much sought-after Sea Bream from Japan is a white, healthy, low-calorie and high protein fish, so we recommend it for those in Hong Kong who aspire to live a long, healthy life.
Enjoy a taste of Japan’s good fortune in the New Year.

Enjoy the taste of progress with Yellowtail from Japan

Yellowtail is called “出世魚: Shusseuo”. In Japanese, “出世: Shusse” means “business success,” so this variety of fish is considered by many to be a symbol of good luck in Japan. As the fish grows, it is given a variety of names, such as “Tsubasu”, “Hamachi”, “Mejiro”, “Buri” and the like. The much sought-after Yellowtail from Japan is also rich in DHA and is said to enhance the brain, so we recommend it for those in Hong Kong who deserve good fortune in work, and in life.
Enjoy a taste of Japan’s good fortune in the New Year.

Treasure the taste of success with Scallops from Japan.

When Scallops swim, they resemble a ship that rides the winds and sails across the ocean, and this most elegant of shellfish is widely considered to be the bearer of good fortune.
The much sought-after Scallops from Japan are also enriched with Taurine, the perfect ingredient to help you recover from a long day at work. We recommend it for those in Hong Kong who work hard and relish success.
Enjoy a taste of Japan’s good fortune in the New Year.

Fortune fishes from Japan give you more blessings.

Savour the taste of longevity with Sea Bream from Japan.

Sea Bream is considered by many to be a symbol of good fortune. Some can live in the ocean for more than 40 years, so it is served in Japan as a celebration of long life. What’s more, this much sought-after Sea Bream from Japan is a white, healthy, low-calorie and high protein fish, so we recommend it for those in Hong Kong who aspire to live a long, healthy life.
Enjoy a taste of Japan’s good fortune in the New Year.

Fortune fishes from Japan give you more blessings.

Enjoy the taste of progress with Yellowtail from Japan

Yellowtail is called “出世魚: Shusseuo”. In Japanese, “出世: Shusse” means “business success,” so this variety of fish is considered by many to be a symbol of good luck in Japan. As the fish grows, it is given a variety of names, such as “Tsubasu”, “Hamachi”, “Mejiro”, “Buri” and the like. The much sought-after Yellowtail from Japan is also rich in DHA and is said to enhance the brain, so we recommend it for those in Hong Kong who deserve good fortune in work, and in life.
Enjoy a taste of Japan’s good fortune in the New Year.

Fortune fishes from Japan give you more blessings.

Treasure the taste of success with Scallops from Japan.

When Scallops swim, they resemble a ship that rides the winds and sails across the ocean, and this most elegant of shellfish is widely considered to be the bearer of good fortune.
The much sought-after Scallops from Japan are also enriched with Taurine, the perfect ingredient to help you recover from a long day at work. We recommend it for those in Hong Kong who work hard and relish success.
Enjoy a taste of Japan’s good fortune in the New Year.

The Happiness behindThe Happiness behind

Sea bream and Yellowtail. These fish are known for the “good fortune” they bring to Japan. Where are they farmed?
How are they transported? How do people eat and cook them? Fortunately, we’ll tell you the whole story.

How many “fortunes” did you find?

Where do we get good fourtuneWhere do we get good fourtune

Sea Bream for Longevity, Yellowtail for Progress, and Scallops for Success. Below you'll find our partners where you can enjoy Good Fortune in the New Year by eating the delicious Fish from Japan.

Partner ARestaurants
  • DORAYA
  • SABAR x DORAYA
  • GYOTAKU
  • Itacho sushi(wanomi)
  • Mine Sushi
  • Totoya
  • Jun sushi
  • Sushi Kyusyu ichiba
  • NADAMAN
  • Nine Seafood Place
  • Nishimura
  • Roaan
  • Ryozanpaku
  • SARA
  • SHIKIGIKU
  • Sushi Express
  • SUSHI HIRO
  • Ten yoshi
  • Nikuryori hiro
  • Toyosu suisan
  • WATAMI HongKong
  • KYO WATAMI
  • FiREBiRD
  • Yamataka suisan
  • AEON
  • PARKnSHOP
  • Fusion
  • Taste
  • International
  • Food le parc
  • GOURMET
  • great
  • SU-PA-DE-PA
  • SOGO
  • UNY
  • YATA
在日本,寫作美味的,都能讀出滋味。

Japan—where “delicious” also means “beautiful”.

As cherry blossoms colour the streets of Tokyo,lingering snow illuminates the plains of the northern lands,and people bathe in the sea surrounding the southern islands.On this island nation stretching from north to south,seasons come and go, revealing the many faces of nature.

Encircling seas and rich fishing grounds. Expansive farmlands in the northern countryside. Idyllic landscapes with flourishing rice fields. The iconic peak of Mount Fuji. Old cities revealing stories of the past. Ample water flowing from the mountains and forests. Massive volcanoes and hot springs. Crystal blue water and coral reefs in the southern seas.

Our food is a product of our beautiful nature, and we describe its taste as having the same beauty.In Japan, “delicious” also means “beautiful.”

Established to promote Japanese food and culture around the world, JFOODO will join forces with Japan’s 47 prefectures to raise the profile of Japanese food. From seafood to farm products to Japanese sake, we aspire to promote our food by shedding light on the rich culinary culture that helps cultivate these foods. The mission of JFOODO is to reinforce the value of products made in Japan by building a strong brand identity for Japanese food and culture.

The Japan Food Product Overseas
Promotion Center,
established by the
Japanese government